Veg Power Webinar

22 November 2018 11:30 - 22 November 2018 12:30

Veg Power and ITV recently announced a major new £2 Million advertising campaign to get people eating more vegetables coming up in January 2019. adam&eveDDB, one of the UK’s leading ad agencies, is to create the campaign and the production is to be funded by UK’s major retailers and donated via the Veg Power Fund.

In this Sustainable Food Cities webinar you will hear more about the power of advertising, the Veg Power/ITV advertising campaign and opportunities and resources available to run Veg Power locally. You will also hear how an advertising campaign took over Cardiff and Wales last year with a fairly modest input from the food partnership.




Leon Ballin
Sustainable Food Cities

Sustainable Food Cities is a partnership programme run by

Soil Association

Food Matters

Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation 

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