The New London Food Strategy is out

13 December 2018

After 18 months of consultation and drafting, the London Food Strategy has been published.

Claire Pritchard, Chair of London Food Board says: “The Mayor, London Food Board and I are delighted to announce the launch of the London Food Strategy today, the first Mayoral strategy for food in London since 2006. It puts good food at the heart of London’s approach to some of the biggest issues we face, including child obesity, food insecurity and climate change. That’s because we know that good food can help improve health and wellbeing, provide rewarding job and skills opportunities, build stronger communities and help protect the environment. The strategy aims to help all Londoners access healthy, affordable and sustainable food - regardless of their background or circumstances.”

The Food Strategy covers six main themes for good food:

  • Home, and Reducing Food Insecurity
  • Economy, Shopping and Eating Out
  • Community Settings and Public Institutions
  • Pregnancy and Childhood
  • Growing, Community Gardening and Urban Farming
  • Environment

One of the Mayor's key commitments in the London Food Strategy is to ban junk food advertising on the entire Transport for London (TfL) network from 25 February 2019. This represents a new groundbreaking measure to help tackle child obesity in London. Food and drink brands, restaurants, takeaways and delivery services will only be able to place adverts which promote their healthier products, rather than simply publicising their brands or placing adverts that directly feature food and/or non-alcoholic drink considered to be high in fat, sugar and salt.

London has one of the highest child obesity rates in Europe and the ban is one of many commitments that the Mayor is making in the strategy to encourage healthy eating. These include:

  • Promoting London's status as a 'Veg City' and supporting the 'Veg Power' campaign.
  • Funding the development of Good Food Retail Plans by London boroughs and Business Improvement Districts (BIDs), to improve access to healthy and affordable food.
  • Proposing a stop on new hot food takeaways opening within 400m of primary and secondary schools.
  • Helping takeaways to make improvements to the food they serve through the Healthier Catering Commitment.
  • Supporting the Mayor's Fund for London Kitchen Social programme which provides healthy meals and activities for children during the school holidays.

The Association of Convenience Stores (ACS) is urging more convenience retailers to adopt healthy eating initiatives in support of the new food strategy.

Access the Strategy

Contacts

Leon Ballin
Sustainable Food Cities
lballin@soilassociation.org

Sustainable Food Cities is a partnership programme run by

Soil Association
www.soilassociation.org


Food Matters
www.foodmatters.org


Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation www.esmeefairbairn.org.uk 

 
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