New report recommends greater powers for local authorities to restrict junk food adverts

24 April 2019

A new report from Sustain and Food Active working with over 30 local areas around the UK has uncovered the limited powers that local authorities have to restrict advertising of products high in fat, salt and/or sugar, despite the fact that many are located in areas with high rates of child obesity.

The 'Taking down junk food ads' report makes 9 recommendations which include:
• That Local government be given more powers to impose restrictions to meet local priorities, such as restricting the type of advertising on public telephone boxes which are normally outside their jurisdiction.
• That Government should tighten restrictions on in-store advertising, including the area immediately surrounding stores.
• That the Advertising Standards Authority (ASA) must have, and use, powers to levy fines on any company that breaks advertising rules more than once in 3 years.
• That the ASA should consider any area where children congregate to be unsuitable for HFSS advertisements, not just schools, but also to include nurseries, children’s centres, parks, family attractions and leisure centres.

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Leon Ballin
Sustainable Food Cities

Sustainable Food Cities is a partnership programme run by

Soil Association

Food Matters

Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation 

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