Rose Vouchers Launch in Liverpool

01 December 2017

The Lord Mayor of Liverpool, Councillor Malcolm Kennedy, today launched a new scheme designed to support healthy eating and tackle food poverty for families on low incomes in the City.

The Rose Vouchers for Fruit & Veg project, set up by the Alexandra Rose Charity in 2014 has received funding from the Big Lottery Fund & Esmée Fairbairn to expand the project into Liverpool. Liverpool was one of two cities to receive the funding after applying through a national competition to host the scheme last year.

The Rose Voucher project helps families on low incomes to buy fresh fruit and vegetables, while developing the skills and confidence to give their children the healthiest start in life.

The project works with local children’s centres to identify families who could benefit from the scheme. The vouchers are worth £3 per child (or double if your child is under one year of age) and can only be redeemed for fresh fruit & veg from participating retailers. In Liverpool the scheme is working with local community interest company ‘U R What U Eat’ who run fresh fruit & veg stalls in Liverpool’s hospitals as well as mobile fruit & veg buses that visit areas of the city where easy access to fresh healthy food might be a problem.

The project will initially run in partnership with Granby & Belle Valle Children’s Centres and will support up to 240 families. It is hoped over time the scheme will spread to other children’s centres in the city and will partner with further retailers including Liverpool’s local markets and traditional green grocers.


Leon Ballin
Sustainable Food Cities
07 917 230 121

Sustainable Food Cities is a partnership programme run by

Soil Association

Food Matters

Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation

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