Veg Power

22nd  November 2018

Veg Power and ITV recently announced a major new £2 Million advertising campaign to get people eating more vegetables coming up in January 2019. adam&eveDDB, one of the UK’s leading ad agencies, is to create the campaign and the production is to be funded by UK’s major retailers and donated via the Veg Power Fund.

In this Sustainable Food Cities webinar we gained insight into the power of advertising, the Veg Power/ITV advertising campaign and opportunities and resources available to run Veg Power locally. It was also a chance to hear how an advertising campaign took over Cardiff and Wales last year with a fairly modest input from the food partnership.


Welcome, housekeeping and introduction to Sustainable Food Cities and Veg Cities, Sofia Parente, Sustain/SFC

Local campaign example, Katie Palmer, Food Cardiff and Peas Please

Veg Power: working with local communities, Dan Parker, Veg Power - Please contact Sofia Parente for access to this presentation


Please contact Sofia Parente if you would like to listen to the recording



Leon Ballin
Sustainable Food Cities

Sustainable Food Cities is a partnership programme run by

Soil Association

Food Matters

Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation 

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