Promoting a vibrant sustainable food economy

If we are going to transform food culture and the systems that support it, food mustn’t just be good for people and the planet, it must also be good for local economies, businesses and jobs. Below and in the drop down menu on the right are some practical suggestions on how to promote a vibrant and diverse sustainable food economy, including inspiring city initiatives and useful resources.

What you can do

1. Develop strategies, policies and services

… that actively promote and support the development and long term success of healthy and sustainable food businesses.

2. Support new sustainable food entrepreneurs

… by providing them with vocational training and business planning, finance, development advice, support and/or grants.

3. Promote healthy and sustainable food businesses

… through the use of a range of communication tools such as marketing campaigns, directories, ‘restaurants weeks’ and food awards.

4. Increase spending in independent food businesses

… by introducing a local currency and setting up loyalty schemes.

5. Support sustainable start-up food businesses

… by offering special loans and lease options and through business rates reductions and holidays.

6. Protect and/or re-establish vital food infrastructure

… including Grade 1 and 2 land, local processing and wholesale businesses, food hubs and/or distribution networks.

7. Help producers connect better with local consumers

… and/or better access wholesale and retail markets through events, on-line tools and cooperative supply and marketing initiatives.

8. Help restaurants to become more sustainable

… across all aspects of their business through peer learning networks and/or support from national organisations such as the Sustainable Restaurants Association.


Leon Ballin
Sustainable Food Cities

Sustainable Food Cities is a partnership programme run by

Soil Association

Food Matters

Esmée Fairbairn Foundation
Sustainable Food Cities is funded by the Esmée Fairbairn Foundation 

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